Project Overview

Oxford University Innovation (OUI) is the technology transfer arm of the University of Oxford. It looks after the intellectual property of the academics’ many and varied innovations, helps create stand-alone enterprises, and licences a diverse array of technologies to benefit the health and wealth of society. Its processes, record-keeping, and sales were based on emailing, Excel spreadsheets and paper, causing an administrative nightmare for the team – they were literally becoming victims of their own success.

Project outcome

Our creative Digital Trading team built an express licensing portal, called PROcess™, where customers can readily look at available products and navigate through an easy, step-by-step process.

Using custom DotNetNuke, we built a site that is nimble and user-friendly both for the site visitors and for the admin team. Before the Digital Trading team became involved, OUI sold 50 to 100 licences annually. The company is now selling more than 650 licences through PROcess™, with the potential to sell thousands – in one day alone it completed 137 licences.