Paperback Shop Case Study title image for ecommerce website design project

Design.
Develop.
Engineer.

Paperback Shop Case Study title image for ecommerce website design project

Design.
Develop.
Engineer.

ONLINE BOOKSHOP WITH OVER 5 MILLION TITLES

Software Development / Branding

Paperback Shop new ecommerce website design on laptop screen

Project Overview

The PBshop is an online book retailer with over 5 million products. They have used amazon as their hub to sell products for over 20 years but came to the decision their shop needed its own ecommerce platform to meet the growing demand and anchor themselves firmly online. This project has entailed creating a HUGE back end interface, a shiny new ecommerce marketing site and a full company rebrand to really set themselves apart from their competitors.

New Paperback Shop Logo Design on business card

New Paperback logo design on tote bag

New Paperback Logo design brand guidelines

"I absolutely adore this and it sums us up perfectly. Ania, you have absolutely nailed it and love everything about this. Thank you so much for bringing PBS to life! "

Caroline Summers, PB Shop

Project OUTCOME

This project consisted not only of creating an e-commerce platform but integrating their current operations and warehouse procedures to ensure that the product catalogue and sales are always kept up to date without any manual intervention. PB Shop now have their own e-commerce platform as well as rebranding that can take them on the next step of their company journey.

Paperback Shop new ecommerce website design on laptop screen

Start your project

MEET THE TEAM WHO DELIVERED IT

Bart Janaszek

Bart Janaszek

Project Manager

Bart is our resident ‘Man With The Plan’, as well as being the shining face of Digital Trading he organises the team, sets workloads, takes part in meetings, replies to support tickets and all around keeps the company running like a well-oiled machine. When he’s not greasing the wheels of Digital Trading and overseeing the business… well... he's usually asleep! Bart’s dedication to keeping the clients happy makes him an instant hit with many of our patrons and his vast years of experience in both development and project management make him the ideal person to plan and build up ideas from original scopes to the final product.

Vic Goodwin

Vic Goodwin

Project Manager

Looking after 4 kids, 6 birds, 3 dogs and a duck at home, Vic is at great at multi-tasking and keeping things on track. With a keen eye for detail and a background in design she will ensure your project looks perfect. A brown stripe belt in martial arts, there’s no messing around with Vic! As with her martial arts training she is disciplined and dedicated to every project she manages. Her approach is direct, upfront and honest and will keep you fully informed throughout your project. To relax, Vic loves to paint; mainly birds and has been called a ‘Crazy Bird Lady’ once or twice! Her other love is the river whether it’s walking along it, kayaking down it or swimming in it, away from it all.

Ania Morrison-Clarke

Ania Morrison-Clarke

Designer

Ania is our design guru and general trend setter, her generally sunny disposition and wacky humour make for the perfect blend of personality for designing powerful identities, seamless interfaces and memorable brand experiences. She will give you the design you didn’t know you were looking for. With an eye for detail and a perfectionist nature she always ensures the best result for our clients. Her consistent output of new ideas has overhauled our brand and with our inability to say no to her she even convinced us we needed a jellyfish as the face of our company! Ania’s interests outside of art & design lie in travelling around the world and spoiling her dog Remy, who even has his own Instagram @cavapooremy

Paul Goddard

Paul Goddard

Senior Developer

Paul is our senior code monkey having worked tirelessly for the last 10 years in front of computer screens filled with long lines of programming code; occasionally we let him out of his cage for some fresh air and sunshine. He’s often found diving into the dark recesses of application source code armed with client specifications and the “keyboard of might” to defeat bugs and the evils of spaghetti code. He enjoys the R&D side of application development and if it’s not immediately obvious, Paul is a massive geek who loves anything technical, Sci-fi or fantasy related! One of his greatest achievements was building the backend system for the eWater taps, a huge challenge due to the technology in Africa. Visiting The Gambia to help the rural communities get continuous access to fresh water was an unforgettable experience.

Clare Morgan

Clare Morgan

Frontend Developer

After spending 13 years writing code and crunching numbers for companies such as Barclaycard and Bank of America, Clare decided that a change in career was required. She wanted some stress/adventure in her life so joined Digital Trading as a junior coder. Clare has now spent almost 6 years with us mastering her HTML, CSS and JavaScript skills and has levelled up from code monkey to front-end “Sourcerer“. If you want funky animations and awesome slide effects then Clare’s who you talk to. When not working, Clare is raising her two kids and occasionally finds time for a Book Club meeting down the local pub (any excuse for Mums to go drinking)!

Jude Goodwin

Jude Goodwin

Junior Frontend Developer

Our most recent addition, Jude brings your site to life alongside our team of developers. He has a very keen eye for detail and won't let one pixel be out of place! There’s never a problem too big for Jude to solve and he takes pride in making sure he comes up with the most efficient and user friendly solution. In his spare time Jude enjoys playing chess and is an avid gamer. When he’s not showing his competitive streak, he is taking care of his gecko or watering his plants.

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